Email Marketing is the piece of the puzzle you are missing
Email Marketing is the piece of the puzzle that helps convert prospects into customers. eCom is a hard game to win, a lot is going on. Your eCom brand is not the only one selling supplements. You are not the only one selling TikTok fads, and you are not the only brand people are aware of.
Potential customers are getting smarter - they know they have options, they have a wealth of information, and it is at their fingertips. They know there is a better deal, even if on paper your product stands out above the rest.
But let me ask you one question:
Does your customer know that your product is better than your competitors?If you are sitting there thinking…
"I hope so" or "I'm not sure"Then email marketing may be the missing piece of the puzzle for your brand. It is a platform you can use to inform your readers, and sell them on why your product is better - and use that to convert people into customers. And when I say convert customers - I mean to generate revenue of course ;)
Email marketing is a must-have for your brand’s sales funnel
- Email marketing makes for an excellent sales funnel
- Email marketing has measurable outcomes - they brought or did not
- Email marketing offers a way to personalise content
- Email marketing allows you to build a community - you get repeat customers from within a community - they trust your brand and your brand only
Last but not least, an email presence doesn’t have to be about generating sales (although everything that is sent out will). It can be about building a brand. It is one of the best ways to get into the depth of building your brand as Email is not a scroll-and-forget median.
Prospects and customers alike are going to remember you. Not just because of the products you provide, but also how you share your Muscle building tips or skin care routines. That’s alpha that you don’t just come across every day - coming straight from the horse’s mouth.
So next time you think about how can I add to my sales and marketing funnels - you must think:
"How can I use email?"It will pay off - in more ways than one!
If you have an eCom brand and want to x2, x3 or x4 your revenue - I want to work with you!